Appleton Exploration Announces Appointment of Investor Relations Consultant

July 16, 2007 – Vancouver, British Columbia. Appleton Exploration Inc. (TSX-V: AEX) has entered into an investor relations agreement with Marketsmart Communications Inc. of Vancouver, BC, subject to acceptance for filing by the TSX Venture Exchange. Pursuant to the
terms of the agreement, Marketsmart will provide investor relations services to the Company for a period of one year, at a fee for services of $3,500 per month. The agreement may be terminated by either party upon one month’s notice.

Marketsmart Communications Inc., wholly owned by Maria Da Silva, has provided investor relations services to various biotech, high tech and resource companies for the past five years. Services to be provided to the Company under the terms of the investor relations agreement will include: providing shareholder and investor communications services; assisting the Company in developing and coordinating presentations, brochures, advertising, and other
shareholder communications material; introducing and arranging contacts with underwriters, broker/dealers, potential investors, the media, and financial analysts; and assisting in the development of appropriate public disclosure documentation.

The Company has granted 160,000 stock options, pursuant to the terms and conditions of the investor relations agreement and the Company’s stock option plan, exercisable on or before July 16, 2012, at an exercise price of $0.30 per share.

On Behalf of the Board of Directors,
“R. Tim Henneberry”
R. Tim Henneberry, P.Geo.
President and CEO

For further information please contact Tim Henneberry at (604) 694-0741